Why PR matters in an AI world
How often do you see fake videos and pictures online now and feel duped?
In a time of rising misinformation and AI-generated content, authentic storytelling matters more than ever.
People are actively seeking credible, trustworthy sources, and earned media is one of the most powerful ways to demonstrate that credibility.
Earned media is what happens when your story is strong enough to be told by others, not just by you.
Just as consumers rely on reviews before making a purchase, your supporters look for third-party validation through independent press coverage.
My Expertise in a Changing Landscape
As a freelance PR and communications consultant with years of experience supporting charities, NGOs, and purpose-driven organisations, I understand the unique challenges you face, from standing out in a crowded media space to building genuine trust with your audiences.
With deep insight into today’s evolving media environment, I deliver PR results built on credibility and trust.
Strategic PR for Trust and Credibility
Strategic media coverage doesn’t just boost your reputation, it also strengthens your long-term discoverability and SEO.
As search platforms and AI-driven results increasingly prioritise reliable information, being featured in trusted press outlets enhances your visibility across search engines and digital platforms alike.
Why Earned Media Matters for Long-Term Visibility
Earned media, mentions in news outlets, blogs, reviews, or social shares, come from third parties. Since it isn’t paid for or directly controlled by your brand, it’s seen as more authentic and trustworthy by audiences.
By combining journalistic insight with PR strategy, I help organisations and individuals tell stories that cut through the noise, build trust, and reach the right audiences through earned media.
Cut Through the Noise With Credible, Purposeful Communications
Barnett PR & Comms 