Strategic media relations for purpose driven brands
Helping you craft compelling stories that resonate, secure top-tier media coverage, and foster meaningful partnerships to boost your mission and visibility.
Public relations for meaningful change
About Barnett PR & Comms
I’m Sophie Barnett, an independent freelance PR and communications consultant and NCTJ-qualified journalist.
I specialise in strategic media campaigns that raise awareness of your cause and strengthen public trust in your organisation.
With a journalist’s insight into what makes news and a communicator’s instinct for authentic storytelling, I help charities, NGOs and purpose-driven businesses showcase their social impact and Corporate Social Responsibility (CSR) work through powerful, shareable stories that inspire action.
Why I am different in the PR space
Stories only land when they’re newsworthy and compelling. As an active journalist as well as a PR professional, I only send out stories to the media that have a strong angle or real relevance. That’s why my clients’ stories cut through.
Let’s work together to deliver TRUE news stories that the media wants to use.
Whether you need a one-off press release, targeted media outreach, or ongoing PR support, I’ll help you communicate your purpose effectively and connect with the audiences that matter most.
Let’s plan your next PR campaign – get in touch today!
Services include
PR campaign planning
Strategic planning media PR campaigns to gain meaningful coverage that highlights your mission.
Media outreach
Targeted pitches to national, international, and specialist media outlets (print, digital, and broadcast).
Press release writing & distribution
Crafting clear, newsworthy press releases that attract journalist interest.
Comms Strategy & Messaging
Clear messaging and campaign or event communications planning.
Storytelling & Copywriting
Interviewing subjects of your choice for engaging written content (blogs, case, studies, social posts, press releases, annual reports).
Interim PR Support
Stepping in during busy transitions or demanding periods.
Reviews
Five Stars!
The storytelling and media coverage secured by Sophie helped elevate my brand and showcase our positive impact with a charity partner effectively. Would recommend her.
Emma Le Teace, YouTuber of Emma Cruises and Cruises Globe Co-Founder
Highly recommend!
Sophie’s strategic approach amplified our mission into compelling national and international news that built lasting partnerships and enhanced our reputation.
Debbie Birch, UK Charity Communications Director
Top-tier!
Thanks to Sophie, our charity’s stories reached top-tier outlets, significantly increasing our visibility and support.
Jitze Kramer, Charity Communications Leader
Exceptional!
Sophie gives her passion, intelligence and dedication to every job she works on and gets results. She supports and guides teams who want to professionalise their media and PR offering, with her trademark energy, kindness and humour. Any team would be lucky to work with her!
Natasha Fiala, Communications Consultant
Barnett PR & Comms 