Portfolio of Media Impact
Storytelling changes lives. But when someone else tells your story, through trusted news outlets and respected media platforms, it has far greater impact.
That’s the power of earned media: third-party endorsement that builds credibility, trust, and visibility far beyond what any paid advert can achieve.
The challenge? Journalists are not interested in just any old story or one that is self-serving or promotional. It needs to be newsworthy and compelling.
That is where I come in. I help find enticing stories and strong angles that have real relevance to others, making them true news stories, not fluffy or boring press releases. Powerful narratives that connect, inspire and drive awareness.
PR Case Studies
Creative Fundraising PR Campaigns That Drive Donations and Media Coverage
I can help you turn a simple grassroots story into a nationally covered fundraising success, blending community action with high-profile impact, visibility and engagement.
Selected highlights of successful media placements secured through targeted outreach, storytelling, and strategic timing, across national and international platforms.
Fundraiser PR – 1,650-Mile Bus Journey Across England
Campaign: Media outreach for Stephen Chitty’s unique solo fundraiser for charity Mercy Ships.
On the buses: Stephen Chitty on his epic fundraising bus tour. Images courtesy of Stephen Chitty.
Role: I crafted bespoke pitches tailored to different outlets — highlighting unique and targeted story angles (local interest, humanitarian impact, faith, and family).
Coverage secured included:
BBC London TV News
BBC Three Counties Radio
Results: Global reach of 270 million+ (Meltwater). Significant uplift in traffic to website, donations, and supporter engagement.
NHS GP and family leave Manchester to live on a hospital ship in Sierra Leone
Making a splash: Latham family on their epic volunteering trip. Pictures courtesy of Amélie Latham
Role: Led media strategy and interviewed and wrote compelling human-interest press release featuring Dr Simon Latham, Amélie Latham and their family, who left the UK to serve long-term onboard hospital ship.
Coverage secured, included:
Manchester World
Impact: Reach increased through regional and online platforms. Generated strong engagement and added depth and relatability to organisation’s narrative. Global reach of 293 million worldwide (Meltwater).
Community PR That Turns Local Heroes into National and Regional News
Flying high: Gutsy grandad Rev John Dawson, 80, completes fundraising wing walk. Pictures courtesy of Rev Dawson and family
I help charities and purpose-driven organisations transform everyday supporters into compelling media stories that drive visibility, fundraising and community engagement.
Through human-led PR campaigns, I uncover powerful personal narratives and shape them into newsworthy angles that resonate with local, regional, national, faith and specialist media.
Below are selected examples of coverage from end-to-end PR campaigns I’ve led, from in-depth interviews and media angle, narrative development to press materials and targeted media outreach secured.
Grandmother’s homemade marmalade raises £10,000 for Rwandans
Aberdeen gran’s volunteering is saving lives
Teacher loses six stone for fundraising running challenge
Grandaughter treads in grandmother’s footsteps for overseas mission
Girl, 10, follows in father’s charitable footsteps
Reverend’s fundraising wing walk to celebrate his 80th birthday for Mercy Ships
Marathon run for grandmother
Wiltshire and Gloucestershire Standard
Human Impact and Case Study Storytelling
Re-angling charity stories into big headlines
Ten-year-old girl’s transformative surgery allowing her to smile
Child can walk to school for first time after charity’s surgery
Volunteering couple find love with charity
Want to see more?
These are just a small snap shot of my work. I also do straight journalism stories. I’ve delivered coverage and content across a wide range of outlets, from local community stories to national features, trade and faith media, and digital campaigns. I’ve also written website blogs, thought-leadership pieces, and fundraising stories for charities and businesses.
If you’d like to see more examples or discuss what I could do for you, please get in touch — I’d be happy to share relevant work.
Barnett PR & Comms 