Portfolio of Media Impact
Storytelling changes lives. But when someone else tells your story, through trusted news outlets and respected media platforms, it has far greater impact.
That’s the power of earned media: third-party endorsement that builds credibility, trust, and visibility far beyond what any paid advert can achieve.
The challenge? Journalists are not interested in just any old story or one that is self-serving or promotional. It needs to be newsworthy and compelling.
That is where I come in. I help find enticing stories and strong angles that have real relevance to others, making them true news stories, not fluffy or boring press releases. Powerful narratives that connect, inspire and drive awareness.
PR Case Studies
Selected highlights of successful media placements secured through targeted outreach, storytelling, and strategic timing, across national and international platforms.
Fundraiser PR – 1,650-Mile Bus Journey Across England
Campaign: Media outreach for Stephen Chitty’s unique solo fundraiser for charity Mercy Ships.
Stephen Chitty on his epic fundraising bus tour. Images courtesy of Stephen Chitty.
Role: I crafted bespoke pitches tailored to different outlets — highlighting unique and targeted story angles (local interest, humanitarian impact, faith, and family).
Coverage secured included:
BBC London TV News
Results: Global reach of 270 million+ (Meltwater). Significant uplift in traffic to website, donations, and supporter engagement.
NHS GP and family leave Manchester to live on a hospital ship in Sierra Leone
Latham family on their epic volunteering trip. Pictures courtesy of Amélie Latham
Role: Led media strategy and interviewed and wrote compelling human-interest press release featuring Dr Simon Latham, Amélie Latham and their family, who left the UK to serve long-term onboard hospital ship.
Coverage secured, included:
Impact: Reach increased through regional and online platforms. Generated strong engagement and added depth and relatability to organisation’s narrative. Global reach of 293 million worldwide (Meltwater).
Want to see more?
These are just a snap shot of my work. I also do straight journalism stories. I’ve delivered coverage and content across a wide range of outlets, from local community stories to national features, trade and faith media, and digital campaigns. I’ve also written website blogs, thought-leadership pieces, and fundraising stories for charities and businesses.
If you’d like to see more examples or discuss what I could do for you, please get in touch — I’d be happy to share relevant work.
Barnett PR & Comms 