About my PR journey
With more than 20 years in media and communications, I specialise in strategic PR for charities, NGOs and purpose-driven organisations. My goal is simple: to help you gain visibility, credibility, and lasting impact through powerful storytelling and earned media.
As an NCTJ-qualified journalist, I understand exactly what the media need – and how to deliver it. That insider knowledge means I consistently secure high-impact, purposeful coverage that helps you cut through the noise and reach the audiences that matter.
Why work with me?
I help transform your mission into authentic stories that engage your audience and secure meaningful coverage.
Earned media is more powerful than ever.
At a time when misinformation and AI-generated content are everywhere, earned media, that is trusted and independent, stands out.
Earned media is public trust, earned through credible storytelling. It’s what happens when your story is strong enough to be told by others — not just by you.
News articles, social mentions, and word-of-mouth offer trusted, authentic independent endorsement – which is why 92% of consumers trust earned media more than any form of advertising (Nielsen’s Global Trust in Advertising study). After all, how often do you scroll past ads but stop for a powerful story or review?
At Barnett PR & Communications, I combine strategic targeting with storytelling expertise to amplify your voice, build trust, and put your mission where it belongs – in the spotlight.
Public relations
With a focus on purpose-driven organisations, I craft strategic campaigns/press releases that elevate your mission and resonate with your audience. My approach ensures your story reaches the right media outlets, building credibility and fostering meaningful partnerships.
Media strategy
I develop tailored media strategies to amplify your message, securing coverage in top-tier outlets and ensuring your organisation is heard. By translating your ideas into compelling stories, I help position your organisation as a leader in your field.
Storytelling expertise
Effective storytelling is at the heart of successful PR. I turn your initiatives into engaging narratives that resonate with audiences and journalists alike, fostering trust and inspiring action around your cause.
Proven media results
From turning volunteers into national news to transforming fundraisers into international headlines, I know how to find the human stories that capture attention. With a track record of securing meaningful, high-impact coverage, I help elevate the voices behind your mission – ensuring your work gets the recognition it deserves.
Barnett PR & Comms 